Almay Truly Lasting Color Liquid Makeup, Long Wearing Natural Foundation

Introducing the all-new long-wear foundation from Almay! Finally, a foundation that can withstand marathon workdays and sultry weather for up to 16 hours, while feeling weightless on the skin. Our expertly crafted formula is infused with vitamin E and lemon extract to nourish and protect your skin, giving you light-to-medium coverage that blends seamlessly for a naturally luminous and flawless finish.

Not only does this foundation help to make dull skin look brighter, but it also won't budge even in heat and humidity. Say goodbye to tired-looking skin, as our foundation will give you a radiant glow that looks like you've just had your morning coffee or kombucha.

Like all Almay products, our long-wear foundation is dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Pair it with your favorite Almay powder and blush for a complete look. Available in 7 shades, this foundation is your go-to for a flawless complexion that lasts all day.

Say hello to the foundation that will keep your skin looking smooth and naturally radiant for up to 16 hours, no matter what the day throws at you. With Almay, you can trust that your makeup is not only beautiful but also beneficial for your skin.

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